Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings.
How can you find out, whether your domain has been penalized by Google and why?
By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense).
The best way to escape Google’s Penguin penalty
While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Think long term rather than short term. Short term will get you nowhere with SEO. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. Are you looking for SEO Advice? Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint.
Most sites do not need to worry about Penguin unless they have done some sketchy link building in the past
According to Gaz Hall, a UK SEO Consultant : "Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want." Exact match Domains (EMD) It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. It’s important to monitor the backlinks your site is accumulating
Google Ranking Factors
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these.
What are your most popular pages/items about?
To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description. When it comes to long-term SEO strategies, there are so many tactics to consider. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch.