Think long and hard before deciding to take a multi-website approach

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Know where and how to use keywords in your content for maximum searchability. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role.

Are you seeing the effects of Google +1 on your SEO?

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?

Use Google Business Reviews

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. Your Title Tags are far-and-away the most important places to put your keywords. Keyword research can be done using free tools. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. If the wrong people are hitting your website, it's all for nothing

SEO Errors and How to Remedy Them

Gaz Hall, a Freelance SEO Consultant, commented: "Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product." It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking.

Has your website been pawed to pieces by a panda?

A major consideration when creating internal backlinks is how you link different assets together. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. To be a part of the party, make sure your business website uses structured data markup. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes.

Leverage the work your competitors have already done in optimisation

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable.