You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website.
Define your goal
Choose your keywords carefully, and keep user intent as your primary goal. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Make the content flow easily to keep people intrigued and reading.
SEO is leading the way
Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Most SEO consultants are looking to build backlinks. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research.
Keywords are no longer necessary for high rankings
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date." Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new.
Use multiple focus keywords for those long key phrases
A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up.
Writing quality content means writing original content
Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Search engines want publishers to show the same content to the search engine as is shown to users Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it.