Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content.
It is not known how often Hummingbird is updated or changed by Google
The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords.
It’s time to revolutionize our approach to Google algorithm updates
The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. One way to approach SEO is to write catchy headlines. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Relevance is the key issue when choosing the right
keywords. Keep in mind that the more specific and niche
the keywords, the better.
8 principles of modern on-page SEO
According to Gaz Hall, a UK SEO Consultant : "Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images." You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2
Analyze the competitors
Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available.
Keywords are no longer necessary for high rankings
In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works.