Are Keywords – and Keyword Research – Dead?

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Make the content flow easily to keep people intrigued and reading. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal.

Use Quality Page Meta Title & Descriptions

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well.

Bulk all Referring Domains together

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. Stick to these good practices and you’ll be on your way to free traffic. Long tail SEO can attract traffic. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links

The Three Pillars of SEO: Authority, Relevance, and Trust

Gaz Hall, a Freelance SEO Consultant, commented: "It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer." Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. What would you type into a search engine to find your business website or page? After you publish a blog post, share it on your social networks and then engage when people engage with you. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information.

Google guidelines don't agree with your approach

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the countries for which they provide a website version.

The outreach process for SEO

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased.