Take related keywords into account for rankings for head terms
An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave.
Target Low Hanging Fruits
The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts.
Keep in mind that the purpose is to get your visitors to read the next sentence
The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Keyword research can be done using free tools. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source
According to SEO Consultant, Gaz Hall: "Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website." There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains.
Exhibit altruistic behaviour to build trust
By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves.
Link from authoritative posts to your product or service pages
Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website.